How To Set Up Your Shop On Facebook

How many platforms are you currently selling products on? One? Iii? Ten? Is ane of those a Facebook Shop page? It should be. Here'south why selling on Facebook makes a lot of sense:

📢 "Y'all need to learn how to sell on Facebook!" All businesses, big and minor, hear these words without getting much advice on how to actually practice it successfully. Well, the fact of the thing is that if you take an online store, you lot should too consider selling on other places like Amazon, Facebook, and even Etsy. This will help you aggrandize your reach and discover more customers – since people are more likely to spend fourth dimension on those other platforms than on your website.

👉 In this guide, we focus on a Facebook store specifically. Here'southward how to create a Facebook Shop page in an afternoon and go on your journey to selling on Facebook!

We're going to cover all the steps in the process, from blank canvass to a working Facebook shop folio. But start:

Why and how to sell on Facebook

In a world filled with multi-platform companies, it'due south hard to go along up with contest if you don't expand to where your customers hang out the near. And it just and so happens that Facebook is i of the spots online where people spend the majority of their time. This is the single reason why selling on Facebook is such a practiced idea!

In fact, Facebook users spend an average of xl+ minutes per day on the popular social network. And a good chunk of that time goes towards Facebook shopping.

That's quite a bit of fourth dimension considering this happens on a daily basis! Non to mention, many of u.s. can call up of our personal experiences of spending mode too much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it's time to accept reward of Facebook as a selling platform! Facebook might not give you equally many ecommerce features as, say, Shopify or BigCommerce, just you lot practise get all which is truly essential for you to starting time selling your products.

What's bang-up about a Facebook Shop page is that yous don't fifty-fifty need to have whatsoever preexisting online store and can run your entire operation via Facebook if you want to. Only the benefits don't end there. With a Facebook Shop page yous tin can:

• add together an unlimited number of products,
• organize your products into collections and categories,
• communicate with your customers through the page straight,
• run into stats on your sales, visits, and more than,
• get your products appearing in Facebook Market place, giving yous access to a much larger base of potential customers.

Merely the last affair from this list is a adept enough reason to await into this whole Facebook Shop page on its ain!

How do I gear up upwards a Facebook Shop using Facebook?

Follow these steps  for setting up a Facebook store:

Step 1: Go to your Facebook Folio and configure the Shop page.

Step 2: Fix up your shop details.

Step 3: Configure your payments.

Step 4: Add a products to your Facebook store.

Pace 5: Managing your orders.

Pace vi: You're washed!

Okay, with all the "whys" out of the style, here'due south how to set your Facebook Shop page:

What do yous need to build a Facebook Store folio?

💡 If you aren't already aware, let me assure you that everyone can create a Facebook Shop page and start selling on Facebook to their followers basically immediately.

Here'south what you lot need earlier you can begin:

• A Facebook account
• A Facebook business page

Getting the two crossed off the list shouldn't be too difficult. You lot likely already have a business page on Facebook so we'll skip this part and instead go directly downwardly to the meat and potatoes:

Apart from the ii requirements above, your Facebook page must besides adhere to the following:

• Sell physical items – this means there'due south no way to sell digital or downloadable products from your Facebook Store page
• Agree with Facebook's Merchant Terms
• Link to a valid banking concern account *
• Take a revenue enhancement identification number *

* This is just valid for The states-based stores. The exact tax identification number will vary depending on where your business is based.

If you're positive the in a higher place won't exist a problem in your example, you can proceed to ready your Facebook store:

In a hurry? Picket this video on how to make a Facebook Shop folio instead of reading

Footstep ane: Go to your Facebook Page and configure the Store page

The get-go step is to navigate to your Facebook business concern folio. You demand to be logged into the business page and accept admin privileges.

By default, many Facebook business pages already take the Shop folio shown when you're logged in. Your customers don't see it, but you do.

In order to get started, locate that Shop tab on the left and click on it.

Having trouble locating the Store tab?

If you do non see the tab, information technology ways that yous don't have the right page template activated. To ready upwardly a Facebook shop, you lot need a template aptly named "Shopping."

To alter your template, go to Settings → Templates and Tabs.

Detect the Current Template area and click on the Edit button.

From there, you lot tin apply the Shopping template. Some of the others have the Shop tab equally well, but the Shopping template should piece of work nicely for most stores.

After you get that Shop tab on your folio, click on information technology.

Step ii: Set up your shop details

Read this for US-based stores 🇺🇸

Selecting the Shop tab reveals a pop-upwards explaining the setup you're about to walk through. Feel free to read it and then click on the Become Started button.

Another pop-upward comes upwards asking nearly your business organization details. Beginning by punching in your concern blazon and accost. Then, click on Next.

The footstep after that asks for u.s.a. in which you do business and your revenue enhancement registration number. You tin skip this step for now, but at some point, you'll need to give Facebook this information.

The next step is where you lot tin can indicate the type of products yous intend to be selling on Facebook.

Nosotros're not done with taxes merely nevertheless! In the next pace, Facebook asks about the blazon of your business and information of your business representative – this is most likely going to be your ain info, unless you want to designate someone else.

With that washed, you lot have the difficult stuff backside you lot, and yous can now finalize the setup of your store on Facebook.

The last things to clarify are your shipping options, return policy and client service email. Only pick from the listing of bachelor shipping options and prepare your details for each.

Equally per Facebook'south rules, yous must transport the parcel within three business days after receiving the order. The customer must receive the bundle no more than than ten days afterward they guild – that's one of the factors that make Facebook shopping attractive to people. You also must use shipping services that offer features like tracking and delivery confirmation. 1 more than important particular is that the client can cancel their gild inside 30 minutes of purchase if you haven't marked it as shipped even so.

Furthermore, Facebook doesn't let you lot transport internationally or sell to countries other than your ain – the land that the shop has been prepare in. In almost of the cases, if a person from some other country enters your shop page, they'll meet a blank page, like this 1:

One terminal step before completing the setup that you lot might accept to go through is agreeing to the Merchant Terms and Policies (depends on your account setup and location).

Read this for stores not based in the US ⛔🇺🇸

Clicking on the Store tab from the sidebar will offset bear witness you a Merchant Terms understanding box. In order to continue, you need to check the box next to "I agree to the Merchant Terms and Policies" and click on Go along.

Next, you have to choose the actual method in which the orders are going to be handled.

⚠️ Of import; depending on your country, you might non even encounter the following panel, but get redirected straight to the shop page creation screen instead.

• (a) Bulletin to Buy is the almost straightforward fashion to handle orders. In this model, as the label says, whenever someone wants to purchase a product, you'll go a bulletin (inside Facebook Messenger), and then it's on y'all to communicate with the customer, concord on all the details, and ultimately brand their Facebook shopping experience positive.
• (b) Check Out on Some other Website is arguably a more user-friendly approach where everything is taken care by an outside ecommerce setup/store.

And then, which to cull?

Well, the advantage of option (a) is that you don't really demand to accept an online shop at all to be able to go orders via Facebook. Literally every step of the process can be handled through Facebook Messenger where you and the client hold on how to handle the order, the payment method and so on.

The downside is that dealing with all the letters is a lot of manual piece of work and it's easier to overlook a new order coming in. Additionally, yous don't get the benefit of having the bulk of the technical heavy lifting handled by an ecommerce tool like Shopify.

The advantage of option (b) is that you can have the customer option the product they want on Facebook and then be redirected straight to your shopping cart software to finalize the purchase (granted, this is non 100% Facebook shopping, merely more nigh driving people to your external online shop).

The obvious disadvantage is that y'all demand to ain an ecommerce store. Luckily, getting ane isn't that difficult. We cover the topic in this guide.

The short answer is this:

• If you already have an online shop running on Shopify, BigCommerce, WooCommerce, or any other ecommerce platform, and then get for option (b).
• If you don't have whatsoever ecommerce shop fix up and you don't want to do this now, go for option (a).

For the purpose of this demo, I'm selecting (b).

💡 Note; if y'all go with option (a) – "message to order" – your setup is going to exist mostly the same, with only minor differences, so feel free to follow this guide equally well.

The side by side stride is selecting your currency. Nothing too hard hither:

With that done, you will be taken to your new Shop page where you can add together your products and set everything up.

Step 3: Configure your payments

Depending on your country of operation, the Facebook store module will nowadays you lot with a different set of options here. For US-based businesses, the virtually mutual setup involves linking a banking company account and having the funds (from your orders) deposited at that place.

In other cases – for other locations internationally – Facebook might allow yous set up payments via PayPal or Stripe.

The integration procedure itself is elementary, but it changes from time to time due to the updates with PayPal and Stripe themselves.

The good news is that you will be taken by the hand by the Facebook shop interface forth the way through the setup.

⚠️ "I don't come across this section!"

Yes, in some instances, you lot might not run into this department of the setup at all – information technology'south what happens if y'all're an European union-based user, for example. In that case, yous can skip to the next stride by clicking here.

👉 What follows is the bank account setup for users in the United states. 🇺🇸

At this point, you should see a module that asks you to set up your payments to publish your shop. Click on the Set Upwardly Payments button to keep.

The showtime pop-up asks for your tax details. This is required, and it can't exist edited after. And then, make sure you have the accurate information for your business name, employer identification number, and your legal proper name. Click on the Save button.

The last stride is to link your banking concern for payment. Type in your bank routing and account numbers, along with the name on the business relationship. Click on the Save push.

Footstep 4: Add a production to your Facebook store

This is what your new Shop page looks similar when you lot first create it:

As you lot can see, Facebook encourages you to add your first product. You tin can do that by clicking on the Add Product push button. Once yous do that, you'll meet the following grade, just it volition differ based on your country:

For Usa-based shops 🇺🇸

The form looks fairly straightforward and features all the details you'd expect.

• Product photos or videos. Adding at least i moving-picture show of your product is a must. It's a lot better to add multiple images. As well, if it's relevant considering the type of products you're selling on Facebook, yous can add a video equally well. Click on Add Photos to insert production images. This works only like any other uploading interface where y'all tin can take hold of an image from your computer and upload it to the Facebook store.
• Proper name and Description are pretty cocky-explanatory. Again, this all depends on the type of products you're selling, then feel free to get creative and talk well-nigh what makes the production special. You can also simply re-create the product clarification y'all use in your ecommerce shop.
• Price. No product listing can live without this crucial detail.
• Inventory. Tracking your inventory helps you get a grasp on the volume of sales y'all're having and make sure that everything is by the book.
• Shipping Options. Select from the set of shipping options yous've configured during setup and fill up out the details for this specific product.
• Share this product on your Page. You might want to tick this box in order to accept the product shared on your page as before long as you lot approve it.
• Visibility. Ready this to "Public."

Click on Save to finalize the process.

For international shops ⛔🇺🇸

The form features all the needed details that are required to describe your product in full.

• Production photos or videos. Adding at least i motion picture of your production is a must. It'south a lot better to add multiple images. Besides, if it's relevant because the type of products you're selling on Facebook, y'all can add together a video as well. Click on Add Photos to insert product images. This works just like any other uploading interface where yous can grab an epitome from your computer and upload it to the Facebook shop.
• Proper name and Clarification are pretty self-explanatory. Over again, this all depends on the type of products you're selling, and so experience free to get artistic and talk about what makes the production special. Yous tin also simply copy the product clarification you use in your ecommerce shop.
• Price. No product listing can live without this crucial detail.
• Checkout URL. (Y'all'll only see this field if you chose to "check out on some other website" during the initial setup of your Store page.) This is the specific URL in your ecommerce store where this product tin can exist purchased. No thing if you lot apply Shopify, WooCommerce, or anything else, you can get your product link only by navigating to the production via your web browser so copying the URL from the address bar. Paste that URL dorsum into the Checkout URL field.
• Share this product on your Page. You might want to tick this box in order to accept the product shared on your folio as soon as you approve it.
• Visibility. Set this to "Public."

Click on Relieve to finalize the procedure.

With that washed, you'll see your production live on your Shop folio.

When a customer clicks on it, they'll run across a more detailed view, forth with a button letting them "Check Out on Website" – this leads them to the product folio in your ecommerce store.

You can add together more products to your shop at any time via the Add Product button.

Or, if it makes sense in your example, y'all can as well create product collections.

Managing your products

Once y'all've uploaded a certain number of products, you'll see each of them placed on a list inside your shop management panel. To get to it, simply click on the Publishing Tools link in the top bar:

When there, from the sidebar, click on Products. You'll see a screen like this:

From here, you can edit each of your products as well every bit add new ones.

Step v: Managing your orders

⚠️ Guild management isn't a feature that'southward rolled out for Facebook stores worldwide. It'south mostly available in the US and a couple of other places.

How to discover out if you take this feature?

Simple, go to your Publishing Tools from the principal menu:

Look for the Pending Orders link in the sidebar. If information technology's there, y'all have lodge management!

One time you click on that link, you'll be able to take intendance of your orders, check the details of each 1, see the heir-apparent's info, communicate with them, and eventually fulfill the order. Additionally, Facebook volition send you a notification whenever an order comes through.

Just to remind you, per Facebook'due south rules, you lot must transport each gild inside iii business days after receiving the guild. One time the gild has been shipped, click on the Mark as Shipped push button to finalize everything.

Alternative setup: How to sell on Facebook via your existing ecommerce shop

The scenarios presented in this guide so far accept all been pretty "manual" in nature, for the lack of a better give-and-take. What I mean is that setting up your Facebook shop was all on you. But that doesn't have to be the case.

Some of the modernistic ecommerce solutions really have dandy integration with Facebook and will ready up a Shop page for you automatically, while also linking your external ecommerce store and the Facebook Shop page together.

That means that you'll be able to take care of your orders and products in a unmarried place and have everything synchronized with Facebook seamlessly.

We'll evidence you two ways of doing that – using the about popular ecommerce solutions in the marketplace: Shopify and BigCommerce.

How to sell on Facebook via Shopify

Shopify is a great ecommerce solution by itself. We've been talking most information technology a lot hither on the site and recommending it to practically anyone who's looking for an easy way to start an online shop.

One of Shopify's many advantages is that it too lets you establish your store on Facebook without having to deal with much of the technical hurdles.

All you demand to do is become to your Shopify panel and add an app called Facebook Channel to your setup.

Once you install the app, what happens is that Shopify takes all your products and exports them to your Facebook Shop page. Everything gets synchronized then that you can go along managing your store on Shopify and have all the changes be sucked into your Facebook Shop page.

If that's not good enough, Shopify fifty-fifty gives you tools to sell via Facebook Messenger.

👉 Click here to go to Shopify and brainstorm.

💡 Keep in mind, though, that Shopify doesn't give you any clever back door into Facebook'southward interface for setting upward the Shop page. The same Facebook's regional rules and limitations however use. For example, if Facebook doesn't let handling orders via the Facebook interface in your country then Shopify won't take the power to help you with that either. Same goes for whatever other limitations.

How to sell on Facebook via BigCommerce

BigCommerce is the main competitor to Shopify and – in many ways – a keen culling offering roughly the same scope of features, but in a unlike package. Chances are you're going to detect the solution fitting you perfectly with either Shopify or BigCommerce.

On the Facebook Shop page front, BigCommerce lets you do pretty much the same thing as does Shopify – which is connect your online store seamlessly and have all your products bachelor on Facebook.

Setup-wise, getting things running with BigCommerce is very like to how information technology's washed with Shopify as well – only install a Facebook store improver and you're skillful to go.

BigCommerce also has a very skilful module for Facebook Ads, which gives yous another interesting way of putting your products in front end of people.

👉 Click hither to go to BigCommerce and brainstorm.

💡 Proceed in mind, again, that BigCommerce doesn't give you whatever clever back door into Facebook'southward interface for setting up the Shop page. The same Facebook's regional rules and limitations still apply. For example, if Facebook doesn't allow handling orders via the Facebook interface in your state then BigCommerce won't have the power to help you with that either. Same goes for any other limitations. Hither'due south what BigCommerce says virtually this in their docs.

FAQs: On creating a Facebook Shop page

We've received a wide range of questions from readers in the comments section. We want to outline the most popular ones here then that people have a quick reference to the most pressing of problems.

"What are the image requirements for product photos on a Facebook Shop page?"

Your all-time bet is to check out Facebook'southward guidelines for listing products – since the requirements modify on occasion.

There are likewise several things to worry virtually such as the dimensions, paradigm formatting, and backdrops. For instance, at the time of this article, Facebook recommends having image resolutions at 1024 ten 1024 or higher, forth with white backdrops and square images.

"Why my customers tin't buy multiple products in one shopping cart?"

This all depends on your ain website and payment processor. Facebook doesn't offering its native shopping cart in some regions, so transactions are redirected to your own shopping cart and payment processor. That said, Facebook is rolling out these features to new countries as nosotros speak.

"What products I can't sell on a Facebook Shop folio?"

Facebook has a list of prohibited items. Some of the unapproved products include prescription drugs, weapons, animals, alcohol, and anything that promotes discrimination.

Also, y'all tin merely sell concrete products. That means no downloads, or any other type of digital products.

"Why some people can't see my Facebook shop?"

There are two probable reasons why this happens:

1. Your shop is not available in countries other than your own.
2. The privacy settings of your whole page might be set incorrectly. An piece of cake error to make. Become to the Settings of your page and make sure that the Page Visibility parameter is set up to Folio published. Like then:

"Do I accept to add together my products manually?"

That depends on a couple of factors. Here'due south the gist of information technology:

• If you've gear up up your Shop page via an external ecommerce tool like Shopify or BigCommerce then everything should be synchronized automatically. This means that Facebook has information on how to link your store and sync all of the products with the Facebook Shop page.
• If y'all've set up your Shop page manually then yes, you practise have to proceed adding your products manually. Aforementioned goes for updating whatever details nigh them (price, availability, descriptions, etc.).

Over to you

That's it! You've just learned how to sell on Facebook and hopefully created your ain Facebook Shop page past at present. Unfortunately, things tend to change oft with Facebook, then if you e'er need aid with how to perform some specific operation on your Store page, you should find the guidance y'all need on this official page from Facebook Aid Center.

If you lot take whatsoever questions about building a Facebook Shop page, get out a comment in the department below. If you've successfully established your Facebook shop, experience free to leave a link for others to visit and check out the techniques y'all've used to make your page unique.

🤔 Just starting your adventure with online stores and ecommerce? Check out our in-depth guide on how to start an online store from scratch. We go through the process step-by-pace and not omit whatever crucial details that might be a roadblock to you.

How To Set Up Your Shop On Facebook,

Source: https://ecommerce-platforms.com/ecommerce-selling-advice/how-to-create-a-facebook-shop-page

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